{"title":"Bad Boy","description":"\u003cp\u003e\u003cstrong\u003eBAD BOY\u003c\/strong\u003e is a pioneer in the alternative sports lifestyle industry. Founded in 1982 in San Diego, CA, \u003cstrong\u003eBAD BOY\u003c\/strong\u003e quickly built a name for itself by sponsoring athletes and events in surfing, skateboarding, and motocross.\u003c\/p\u003e\n\u003cp\u003eBy the early 1990's, \u003cstrong\u003eBAD BOY\u003c\/strong\u003e expanded into martial arts via sponsorship of legendary Brazilian Jiu Jitsu black belt Rickson Gracie and MMA champions such as Vitor Belfort and Frank Shamrock. The team expanded by supporting young fighters in MMA tournaments like Mark Kerr and Antônio Rodrigo Nogueira.\u003c\/p\u003e\n\u003cp\u003eToday, \u003cstrong\u003eBAD BOY\u003c\/strong\u003e continues its tradition of supporting leading action sports, combat sports, and fitness athletes around the world including Chris Weidman (UFC Middleweight Champion), DeMarco Murray (All Pro NFL Running back), and Demian Maia (World renowned Brazilian Jiu Jitsu Black Belt and Submission Wrestling Champion).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBAD BOY\u003c\/strong\u003e is dedicated to supporting the action sports athlete and providing high quality products that enhance the athlete’s training, performance, and lifestyle. BAD BOY distributes innovative, lifestyle and performance products on 6 different continents. BAD BOY’s decades of experience creating authentic, competition-quality gear has made us a favorite among core athletes.\u003c\/p\u003e","products":[],"url":"https:\/\/atletbutiken.com\/en\/collections\/bad-boy.oembed","provider":"Atletbutiken ","version":"1.0","type":"link"}